Google Adwords vs Bing Ads - Which Online Advertising Platform is Better?
As the world gets more digitized, online advertising has become an essential tool for businesses looking to increase their online presence. Google Adwords and Bing Ads are two popular platforms used for online advertising, but which one is better? In this article, we'll compare the features and benefits of both platforms and let you decide which one is right for you.
Market Share
Before we dive into the features, let's look at the market share of both platforms. Google Adwords is the clear leader, with a market share of around 88%, while Bing Ads holds around 6.7% of the market share. This means that Google Adwords has a much larger audience, but more competition from other businesses.
Targeting Options
When it comes to targeting options, both platforms offer a range of features to reach your target audience. One key difference between them is the audience demographics they attract. Bing Ads caters to an older audience, while Google Adwords attracts a younger audience that's more tech-savvy.
Both platforms allow you to target based on location, device, and time of day. However, Google Adwords has more advanced options for targeting specific keywords, retargeting visitors to your website, and even targeting people who have interacted with your YouTube videos.
Ad Formats
Google Adwords and Bing Ads have similar ad formats, including text ads, shopping ads, and display ads. However, Google Adwords has a wider range of ad formats and sizes, including video ads, app promotion ads, and call-only ads.
Cost
When it comes to cost, the average cost per click (CPC) for Google Adwords is higher than Bing Ads. However, the higher cost of Google Adwords is offset by the fact that it has more potential customers, meaning that you can reach a larger audience.
Conclusion
At the end of the day, the choice between Google Adwords and Bing Ads comes down to your business needs and budget. If you're targeting a younger, tech-savvy audience and have a larger budget, Google Adwords is the better option. However, if you're targeting an older audience and have a smaller budget, Bing Ads may be a better fit.
Regardless of the platform you choose, online advertising can be a valuable tool for growing your business and increasing your online presence.
References
- "Google Dominates Search Engine Market Share". https://www.searchenginejournal.com/google-dominates-search-engine-market-share/330631/#close. Retrieved 2021-09-15.
- "Google Adwords vs Bing Ads". https://www.adzooma.com/blog/google-adwords-vs-bing-ads/. Retrieved 2021-09-15.